I was commissioned to create a series of social media post and story templates for the independent publishing house, Alondra Music. The goal was to enhance various creative campaigns the company intended to run on their social media to gain visibility.
The music industry often struggles to express itself on platforms that are predominantly visual and strongly linked to specific artists. I was fortunate enough to collaborate on the creative development of these campaigns in addition to creating the necessary assets. These campaigns were highly successful, leading to a fourfold increase in the company's followers since then.
To effectively carry out this work, I immersed myself in the brand they wanted to convey and gained an understanding of the workings of an independent music publisher and its position in Spain. This allowed me to conduct a thorough analysis of the music industry, gaining insights from within.
Here you can find some examples of that work.
Sub-Publishing
Sub-publishing in the music industry involves licensing music rights to a third-party publisher in a different territory, allowing them to manage and exploit those rights locally, often to maximize distribution and revenue opportunities.
Roster
Musics whose rights are managed by the publisher company, in this case Alondra.
Music Consulting
Syncs
New Music
Random Posts
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Moreover, I had the opportunity to contribute to various internal workflow improvements by integrating the use of Notion, enhancing internal communication within the team. Finally, I played a role in launching several new business ideas related to music consulting and the development of songwriting camps, among other ventures.
This whole work ended with a rebranding in which I was able to collaborate in the decision-making process. After this, I had the opportunity to design the company's new website, applying the new brand, which I will showcase in a separate post.
I thoroughly enjoyed this experience as it allowed me to delve into the music industry of my country from the inside and initiate new musical and design projects.
.v.(^.^).v.
